About Our Foundation

Our Story

Founded in 2015 by Asad Mughal, our charity began with a simple yet powerful vision: to create a direct bridge between those who want to help and those who need help most. Frustrated by the inefficiencies and overheads of traditional charity models, Asad established a foundation that delivers 100% of resources directly to beneficiaries.

What started as a small initiative to help families in our local community has grown into a nationwide movement. Today, we've assisted over 5,000 families across 12 cities in Pakistan, distributing more than PKR 25 million in direct financial aid.

Our Founding

Our Mission & Vision

Mission

To empower individuals and families facing financial hardship by providing direct monetary assistance, enabling them to meet immediate needs and work toward long-term stability.

Vision

A Pakistan where no one has to choose between basic necessities, where temporary financial challenges don't become lifelong burdens, and where community support creates lasting change.

Mission and Vision

Our Core Values

These principles guide every decision we make and every action we take

Direct Impact

We believe help should go directly to those in need with minimal overhead. Every rupee donated reaches beneficiaries.

Transparency

We maintain open books and clear reporting so donors know exactly how their contributions are used.

Dignity

We provide assistance that respects recipients' dignity, allowing them to make their own choices about their needs.

Equity

We prioritize help based on need alone, without regard to religion, ethnicity, or background.

Innovation

We constantly seek better ways to identify needs and deliver assistance efficiently.

Compassion

We treat every individual with empathy and understanding, recognizing their unique circumstances.

Meet Me

Asad Mughal

Asad Mughal

Founder & Chairman

With a passion for social justice, Asad established the foundation to create more efficient ways to help those in need.

Our Journey

2015

Foundation Established

Asad Mughal officially registers the charity after helping 50 families in Lahore with direct financial support.

2017

First Expansion

We expand operations to Karachi and Islamabad, helping over 500 families in our first two years.

2019

Flood Relief Initiative

Our emergency response program provides direct aid to 1,200 families affected by devastating floods.

2021

COVID-19 Response

We distribute PKR 5 million in direct assistance to families impacted by pandemic lockdowns.

2023

5,000 Families Helped

We reach our milestone of assisting over 5,000 families across 12 cities in Pakistan.

Ready to Make a Difference?

Whether you need assistance or want to support our mission, we'd love to hear from you.

Apply for Assistance Contact Us